Notice of Privacy Policy Amendment
This amendment takes effect on the effective date, after a 30-day advance notice period from the posting date.
Before and after comparison
| Category | Before | After |
|---|---|---|
| Ad mediation, bidding and international transfers | Google AdMob advertising processing described in the current policy | Adds AdMob mediation and bidding, three advertising partners, advertising data, purposes, international transfers, retention and rights |
Full proposed policy (scheduled) · Current Privacy Policy (valid until the effective date)
Ad mediation, bidding and international transfers
We are adding Liftoff Monetize, AppLovin and Unity Ads through Google AdMob mediation and bidding. Multiple participating providers may process information to bid and select an ad when an ad is requested; processing is not limited to the provider whose ad is displayed. This section supplements the advertising data collection, sharing, retention and international transfer provisions of this policy.
Providers by ad format
| Ad format | Participating providers |
|---|---|
| Banner | Google AdMob + Liftoff Monetize + Unity Ads |
| Interstitial | Google AdMob + Liftoff Monetize + AppLovin + Unity Ads |
| App open | Google AdMob + Liftoff Monetize + AppLovin |
| Native | Google AdMob + Liftoff Monetize + AppLovin |
| Rewarded | Google AdMob + Liftoff Monetize + AppLovin + Unity Ads |
This applies only to ad formats actually offered in each app. Not every app displays every format. Availability of each provider depends on app version, region, consent, configuration and account approval. Processing by new partners starts only after the effective date and completion of required consent procedures.
Advertising information processed
SDKs may process advertising IDs and app or device identifiers; IP address and approximate location inferred from it (country or region); device model, OS, language, network and display characteristics; app identifier, version, installation and session information; ad requests, bids, impressions, clicks, views, rewards and conversion events; consent and advertising privacy preferences; and fraud prevention signals. The actual fields depend on the provider, SDK, platform and consent settings.
Advertising and analytics purposes
Information is used to deliver, select and bid for ads; provide personalized or non-personalized ads where permitted; manage ad frequency; measure ad performance and revenue and produce statistics; prevent invalid clicks and fraud; and improve advertising service quality. Advertising analytics are separate from the existing Firebase Analytics app usability analysis. Existing purposes for other app data remain unchanged.
Providers, privacy policies and international transfers
The advertising information described above may be sent over the network to the relevant providers during SDK initialization, ad requests, bidding and ad interactions, and processed outside South Korea. The transferred data and purposes are described above. The countries below are locations disclosed by the providers, not a guarantee of the server used for each request. Any legally required consent or other transfer requirements must be met first; reading this policy or continuing to use the app does not replace required consent.
| Participating providers | Disclosed processing countries | Retention | Contact and privacy rights |
|---|---|---|---|
| Google AdMob (Google LLC) | United States and global server locations disclosed by Google | Google's service-specific retention and deletion policies | Contact and privacy rights |
| Liftoff Monetize (Liftoff Mobile, Inc.; LMI, Inc.; Vungle SEA Pte. Ltd.) | United States, Singapore, Japan and Germany (primary data centers) | Its published policy provides for 30 days in the active database in pseudonymized form for end-user information; backups are retained indefinitely | Contact and privacy rights |
| AppLovin Corporation | United States; consult the provider's policy or contact channel for additional locations | Typically up to two years; device information may be kept for less time or until a deletion request, subject to legal and dispute-related exceptions | Contact and privacy rights |
| Unity Ads (Unity Technologies S.F.) | United States and disclosed affiliate or service provider locations, including Israel, Canada, Japan, New Zealand, Switzerland and the United Kingdom | As necessary for service purposes, with possible extensions for legal obligations, fraud prevention and disputes | Contact and privacy rights |
Your choices and questions
You can use device advertising settings to delete or reset the advertising ID or restrict personalized advertising, and change consent through advertising privacy options where offered in the app (availability varies by region). Opting out of personalization does not stop all advertising data processing. Contact [email protected] or the providers' privacy contacts below to request access, deletion, restriction or refusal of international transfers. Refusing required consent restricts the relevant processing and may make related ad or reward features unavailable. If you do not agree with this amendment, you may stop using the app before it takes effect.